Rob Fraser is a Registered Nurse, Writer and Digital Tool Strategist. He is the Chair of Emerging Health Leaders, a national membership organization for early to mid-career health professionals that operates in 7 cities across Canada. In his day job he is Clinical Lead Nurse and oversees the health care clinic at Covenant House Toronto. Rob is Adjunct Assistant Professor at Western University where he is working or research related to social media and public health. His experience includes innovation for government, research translation, and knowledge mobilization in a healthcare technology start up. Rob also has experience advising hospitals, healthcare organizations, and a pharmaceutical company on the use of social media.