For this year’s patient safety week campaign, a white dog, cauliflower crown and jump rope are profiled as an innovative and effective way to promote good communication is good for your health, the theme of Canadian Patient Safety Week (CPSW) 2015.

Jack, a 65-pound yellow Lab who hails from Vancouver, works as a professional model/actor. Jack, along with his pal Rowdy, played the lead role in Marley and Me 2 – The Puppy Years.  He has starred in various commercials (Kal Tire, Resolve, and Ashley’s Furniture) and several television series including Supernatural and Witches of East End.  No doubt Jack’s bark is worse than his bite … his owners’ say he is good-natured and a friendly companion.

Mark Twain called cauliflower "cabbage with a college education." The cabbage flower (the literal translation of the word cauliflower) aptly describes this somewhat tasteless yet versatile vegetable turned into a piece of art. Its roots (no pun intended) date back to the sixth century B.C. Enjoyed cooked or raw, cauliflower is rich in nutrients that provide a wide array of health benefits.

The jump rope is well known in almost every corner of the globe. The first jump ropes are said to be made of bamboo and vines found in the jungle. Jumping rope improves cardiovascular fitness while toning muscle at the same time. It is also a great calorie burner – jumping for 15 to 20 minutes will burn off those unwanted calories after eating your favorite chocolate bar. 

If you look closely, each clean, crisp image subtly depicts a speech bubble to encourage patients and providers to talk openly. The Canadian Patient Safety Institute (CPSI) took this engaging and creative approach to humanize healthcare and to empower patients to feel comfortable to ask their healthcare provider questions.

These “limited edition” posters are only available for CPSW 2015 registrants. Get your CPSW package before they run out! Register Now!

This year, CPSI is charging a nominal $20 per package to cover distribution costs.  You will receive 15 posters to display prominently throughout your healthcare facility, buttons to share with you​r colleagues, tent cards for your tabletop displays, copies of the Hands in Healthcare magazine to display in your waiting rooms, and much, much more!  Packages will be shipped in September 2015.

“Every year we work diligently to come up with an original landmark campaign that will resonate across the continuum of care and speaks to both healthcare providers and patients,” says Cecilia Bloxom, Director of Strategic Communications, CPSI. “This year’s theme is based on 18 months of consultations with healthcare thought leaders from across the country. One of the overarching themes that repeatedly came to the forefront during our meetings and forums was failures in communication; appropriately, communication became our focus for CPSW 2015.”

Now in its eleventh year, Canadian Patient Safety Week will take place from October 26 to 30, 2015.   The campaign reinforces the mantra, ASK.LISTEN.TALK. For more information, visit www.asklistentalk.ca