Only a few short months ago, the Canadian Patient Safety Institute launched a major public engagement campaign called #ConquerSilence. We are shining the light on patient harm in Canada. We are asking the one in three people who have suffered from this harm to share their stories on www.conquersilence.ca. And we are telling people that they can expect better of their healthcare system: we don't have to accept that patient harm is the third leading cause of death in the country.
CPSI’s Senior Director of Strategic Partnerships & Priorities, Sandi Kossey
The results have been outstanding: we have collected more than 180 stories of healthcare harm on the website. Our social media posts have led to hundreds of other stories shared, led to conversations, and identified supporters across Canada. People are listening.
Even more exciting has been the success of our media outreach.
During Canadian Patient Safety Week, CPSI and the #ConquerSilence campaign were mentioned in over 200 articles – print and online – with a reach of over 75 million views across Canada and the United States. These ranged from individual hospitals and partner organizations announcing their support for #ConquerSilence to blog posts, Letters to the Editors, and our own #ConquerSilence announcement.
In response to this widespread interest, CBC Radio invited CEO Chris Power and Patients for Patient Safety Canada (PFPSC) member Theresa Malloy-Miller to speak on radio programs across the country. Our #ConquerSilence discussions reached over 5 million people throughout 25 different radio stations!
This unprecedented profile for patient safety didn't stop there. The following week, the Canadian Institute for Health Information published a report on the rate of patient harm in Canada compared to 25 other nations around the world. Since CPSI was named in the report and we were top of mind in the media, we were invited to bring the patient perspective on the statistics that were shared.
Over the course of 36 hours, CPSI was mentioned in print, online and broadcast media 589 times for a combined total reach of 145 million impressions! CPSI's Senior Director of Strategic Partnerships & Priorities, Sandi Kossey, gave several interviews a day in order to respond to media requests. Radio stations in Toronto and Kingston invited CPSI's Anne MacLaurin, as well as PFPSC co-chair Linda Hughes, to discuss patient harm in our healthcare system.
As new stories drew away media interest, CPSI sent out a series of three Public Service Announcements, in English and French, to radio stations across the country in order to keep the public attention firmly on the patient safety crisis. Since Canadian Patient Safety Week, these 30-second radio spots have been broadcast over 1000 times across the country, including over 100 times in French markets.
French PSAs have run on two Montreal stations and one in Quebec City. The English PSAs have run everywhere from Toronto, Ottawa and Edmonton to Corner Brook, NL, and La Ronge, SK. If we total every certified listener from each time a PSA was aired, these PSAs have reached over 125 million impressions!Listen to our Public Service Announcements here.
CPSI's first long-term public engagement campaign continues to attract attention. Through social, print, and broadcast media, we are committed to warning people across Canada about the crisis of patient harm – and what they can do to keep themselves safer in our healthcare system.Visit www.conquersilence.ca to hear stories of harm in our healthcare system and how you can help #ConquerSilence.