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5/29/2014 6:00 PM

​​Feeling that healthcare workers were becoming over-messaged about hand cleaning, the Health Quality Network and Provincial Hand Hygiene Working Group in British Columbia were looking for new ways to empower people to come up with visual representations that would resonate and promote effective hand hygiene. Ideas such as a poster contest were suggested, but when the concept of a selfie was floated, everyone became excited about the concept of a photo contest.

By asking healthcare workers across British Columbia to get sudsy and snap-happy to promote hand hygiene, the Clean Shots photo contest generated over 1,000 entries.  Celebrating World Hand Hygiene Day, the Clean Shots photo contest took place from April 22 to May 19, 2014, where participants entered photos of hand hygiene-related selfies (where you take a photo of yourself), photobombs (showing how hand hygiene can be worked into any situation) and “friendies” (having a friend snap the photo).

Hand Hygiene Angels.jpg 

The Grand Prize of an iPad mini was awarded to Hand Hygiene Angels as the most creative entry. The Vancouver Coastal Health Authority won the gold award of a trophy and bragging rights for the most entries (226), narrowly surpassing the Provincial Health Services Authority, as silver award winner with 225 entries.  The Interior Health Authority received the bronze award with 191 entries. Kudos were awarded to Fraser Health (141 entries), Northern Health (101 entries), Providence Health Care (75 entries) and Island Health (52 entries). To maintain momentum during the contest period, gift certificates were also awarded weekly in each health authority, selected through a random draw.

“The judges had a really hard time picking just one winner,” says Helen Evans, Communications Coordinator, Provincial Infection Control Network of BC (PICNet). “We were blown away by how great some of the photos were and by people’s enthusiasm overall. The Hand Hygiene Angels photo nudged ahead of the other entries as it genuinely made people laugh; it was simple yet got a great message across. As it was one of the early entrants, we felt it really set the bar high for the rest of the contest.”

Photos were posted to the PICNet website as they were received and the Clean Shots webpage received over 3,000 hits during the contest period. PICNet will feature some of the photos in next year's Infection Control Calendar. The Health Quality Network and Provincial Health Hygiene Working Group will also be looking at compliance rates to determine what effect the contest has had on hand hygiene practices.

The Clean Shots Photo Contest was jointly hosted by the BC Patient Safety & Quality Council (BCPSQC), Fraser Health, Interior Health, Island Health, Northern Health, PICNet, Providence Health Care, Provincial Health Services Authority, and Vancouver Coastal Health.

The Clean Shots Photo Contest was one of the finalists to pitch to the STOP! Clean Your Hands Day What’s Your Hand In It? Dragon’s Den-style competition to promote evidence-based hand hygiene improvement and received the judge’s nod to win a $500 educational credit from GOJO.  Visit www.handhygiene.ca or click here to view the presentation.

“There was so much work that went into pulling this contest together, it was wonderful to receive national recognition,” says Helen Evans. “Our staff has so much creativity, enthusiasm and great ideas for hand hygiene improvement and this was a great way to capture them.”

To learn more about the Clean Shots Photo contest, visit www.picnet\cleanshots.  All of the photo entries can be viewed at: https://www.flickr.com/photos/cleanshots