The Canadian Patient Safety Institute salutes the organizations that submitted videos to the Hand Hygiene Video Competition. The enthusiasm, creativity and commitment of healthcare providers were evident in the 14 videos, produced as a fun and innovative way to promote and demonstrate effective hand hygiene. The videos were viewed 2,924 times on Facebook and 550 times on YouTube.
The winning video selected by the Hand Hygiene Faculty was an Infection Control project, entitled SICK TEAM, to emphasize the right way to wash your hands that created much excitement and energy around Thunder Bay Regional Hospital. “Kids break down barriers, so we put out a casting call, inviting hospital staff to have their kids audition for the video,” says Hilary McIver, the hospital’s Infection Control Manager. “The kids were so excited that they told their friends they were going to be movie stars. When the kids came up with ideas, we captured them while filming.” Twenty-two kids participated in the tryout and seven, ranging in age from six to 10 years, were selected to appear in the video. The five-minute video was produced internally and filmed over three days with two cameras and an extensive support crew. The kids profiled joined hospital staff at a red carpet premiere profiling the winning video and outtakes. The video was posted to the hospital intranet and is now part of staff orientation. “We are very proud of the video,” says McIver. “It was a great opportunity to get staff engaged and it is something that we can reuse over and over again.”
In total, 1,025 votes were cast and 1,080 comments posted in this close competition and Mrs. A was the video selected by viewers and receiving the most votes on Facebook. The video was produced as a side project for a summer student, Amanda Houze, hired to do a hand hygiene audit to determine deficiencies in hand hygiene practices at Chatham-Kent Health Alliance. This detective themed five-minute video, created with a 1950s feel, took about two weeks to produce and another 10 days to edit. “There was a buzz around the hospital while we were shooting the video,” says Carol Turner, Infection Prevention and Control Coordinator. “It was a great way to get staff engaged and boost morale.” The staff at Chatham-Kent promoted their video on the hospital website with a link to Facebook and YouTube and encouraged friends and colleagues to vote for their video. They also contacted the local media and told them about the project, asking the local community to support their video submission. “The video helped to bring staff together in non-clinical way, involving many people across the organization from a variety of disciplines,” says Turner.
Thank you to all who participated and congratulations to our winners! To view the videos, videos visit www.facebook.com/patientsafety?sk=videos or www.youtube.com/patientsafetycanada